Creative Clusters


The Creative Industries Clusters Programme will invest over £80m to deliver eight new Creative Research & Development partnerships bringing together creative industries with arts and humanities researchers. The shortlist of successful bids for stage 1 of applications has been announced.

Creative Economy


The Creative Economy Programme mission is to enhance the AHRC’s reach in the creative economy, emphasising the importance of arts and humanities research in generating impact across the sector, ranging from micro-businesses to large corporations.

Immersive Projects Funded

32 Immersive Experiences Projects Funded

The projects successful in securing funding from the Immersive Experiences Research call have been announced. They range from VR recreating the benefits of outdoor group singing, to new immersive Circus experiences and allowing museum visitors to virtually peruse priceless ancient texts.

New Sounds New Styles

exploring the intersections of music and technology

New Sounds New Styles was a conference and performances featuring immersive audio and VR, showcasing the best in current research, authoring, design and performance, curated by celebrated designer Malcolm Garrett. Watch the videos, read the programme, discover the speakers.

Latest News

A first for Storyfutures Academy at SXSW

This time, we're pleased to bring you three key SXSW takeaways from Amanda Murphy, BAFTA award winning Executive Producer of Storyfutures Academy. In this previous post, UK content creator, Deepa Mann-Kler shared her experience as part of our UKRI US Immersive Mission...

SXdipity: explaining “Serendipity SXSW Style”

In this previous post, immersive content producers REWIND shared their experience as part of our UKRI US Immersive Mission 2019. This time, we're pleased to bring you a very colourful account from another mission delegate, top UK content creator, Deepa Mann-Kler, CEO...

REWIND’s Top Five Takeaways from SXSW 2019

It was a privilege to host and showcase a number of the UK's top content creators as part of the UKRI US Immersive Mission 2019 (6 - 13th March 2019). The mission aimed to explore the challenges and opportunities of the US immersive landscape, build connections with...

For a full list of updates from the Creative Economy Programme visit the News Page. Keep up-to-date with our email alerts, or visit @CE_Programme, the Facebook page and YouTube channel.

Creative Economy Programme Events

Beyond is the R&D conference for the creative industries. On 20th and 21st November 2019, Beyond returns to the city of Edinburgh with a focus on creative innovation, artificial intelligence and data. 

Featuring leading thinkers and practitioners, Beyond will explore the dynamic relationship between research, academia and business innovation, bringing together business leaders, creatives, researchers, policy makers, journalists, funders and anyone with an interest in the future.

Visit the Beyond website to find out more, buy tickets and watch the videos from Beyond 2018.

To keep updated with future events from the Creative Economy Programme, research calls and other news, why not sign-up for our email alerts or follow us on your social network of choice: Twitter, Facebook or Linkedin.


The Creative Industries Clusters Programme starting in 2018, will invest £80m in eight new creative research & development partnerships bringing together the UK’s renowned creative industries with arts and humanities led research from our world-leading university sector.

Clusters Bid Infographic Map Only65 statements of intent have been submitted from institutions interested in hosting an R&D cluster. A full list of the bids (that have opted to share details) is available as a spreadsheet and as an infographic.

A core recommendation of the recent Bazalgette Review, is to foster clusters of creative industries, supporting regional growth. The report endorsed the Creative Industries Clusters Programme, developing “focal points for work to grow and strengthen the creative economy”

Successful Stage 1 bids will be announced in early February 2018.

From film and music to video games and architecture, the UK has one of the world’s largest, most innovative and fastest growing creative industries.

The Programme will act as a catalyst to further grow the creative economy unlocking emerging fields and adapting new technologies with a new wave of R&D that will open up exciting ways to create, distribute, and participate in products and experiences.

Part of the Government’s Industrial Strategy Challenge Fund, this programme will drive economic growth through the development of exciting new products and services, generating a step-change in the creation of new jobs and the supply of high-value skills to fill them.

While providing the impetus for the creative industries to flourish across the UK, this investment will also expand international trade and secure the UK’s reputation as having the world’s leading creative industries.

Creative Economy Programme Events

The Creative Economy Programme’s public events programme has finished for 2017 but plans are underway for 2018. To keep updated with future events, research calls and other news, why not sign-up for our email alerts or follow us on your social network of choice: Twitter, Facebook or Linkedin.

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