This £2m Research and Partnership Development call for the Next Generation of Immersive Experiences supports the development of early-stage research partnerships that will explore the creation of new immersive experiences addressing three key themes: Memory, Place and Performance.

STOP PRESS: AHRC and EPSRC have announced the 32 research projects that have successful secured funding.

This page brings together details of the projects funded plus a series of helpful resources about the call, including: a short video intro from Professor Andrew Chitty, a list of over 1,000 potential collaborators, a glossary, FAQ and videos from our London briefing event and Head of BBC R&D, Adrian Woolard.

Funded Projects Announced

AHRC and EPSRC have announced the 32 research projects successful in securing funding, ranging from using VR to recreate the benefits of outdoor group singing, to exploring new immersive Circus experiences and allowing museum goers to virtually peruse priceless ancient texts that would otherwise be off limits.

Professor Andrew Chitty, AHRC Creative Economy Champion, said: “The unprecedented breadth and quality of applications for this call illustrates the extraordinary dynamism and expertise of practitioners applying immersive technologies to new narratives and experiences.

“As UK creative industries continue to excel, it is vital that they are positioned to make the most of the opportunities that arise from new technology. The 32 chosen research projects will help ensure that they’re ready to do just that.”

These 32 projects will lead the way for the future of immersive experiences and form part of a wider investment strategy, part of the Industrial Strategy Challenge Fund and the recently announced £33m* Audiences of the Future programme and demonstrators. –see page 76 of the Industrial Strategy White Paper for further details

Projects funded include:

» The hills are alive: combining the benefits of natural environments and group singing through immersive experiences led by Dr Helena Daffern at University of York

» XR: CIIRKES / Extraordinary Circus Creative Immersive Interdisciplinary Knowledge Exchanges led by Helen Wendy Kennedy at University of Brighton [more]

» Augmented Browsing of Books in Historic Libraries led by Professor Nicholas Pickwoad at University of the Arts London

» Immersion and Inclusive Music Performance led by Dr Franziska Schroeder at Queen’s University of Belfast

» Virtual Holocaust Memoryscapes: Scoping the Creation of Immersive, Spatial Archives of the Bergen‐Belsen and Neuengamme Memorial Sites led by Dr Matthew Boswell at University of Leeds [more]

The full list of projects is available here.

Research Call Documents

The official research call document for Research and Partnership Development for the Next Generation of Immersive Experiences is now available from the AHRC website.

Key Facts

  • address 3 theme challenges
  • grants up to £75k FECFully Economically Costed, see call docs for further details
  • 6-9 month research projects
  • interdisciplinary teams
  • include industry partners
  • lead org must be UK based

Key Dates

  • 2 Aug 2017webinar briefing event
  • 5 Oct 2017 – Call closing date
  • w/c 23 Oct 2017 – Assessments
  • w/c 13 Nov 2017 – Applicants notified
  • early-Jan 2018Successful bids published
  • May 2018 – Showcase event
  • Jun – Sep 2018 – Projects completed


A glossary of definitions and terms relating to the Immersive Experiences Research call, immersive technology and academic research.


Gathered from the Q&A sessions during UK briefing events and webinars.


Immersive Experiences Intro Video

Only have 3 minutes to spare? Watch a short intro to the Immersive Experiences Research call from AHRC Creative Economy Champion, Professor Andrew Chitty.

Aug 2 Webinar Briefing + Q&A

Recording of the Immersive Experiences Research call webinar briefing and Q&A, Aug 2 2017.
(1hr 17mins)

Adrian Woolard Interview

Interview with Adrian Woolard, the BBC’s Head of North Lab & Connected Studio including tips on partnerships, proposals and how to engage with the BBC. (3mins)

London Briefing + Q&A

Recording of the Immersive Experiences Research call London briefing and Q&A at the Digital Catapult.
(1hr 30mins)

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This slide deck was used during the Immersive Experiences Research Call briefings events

Find Partners

A core aim of this goal is to support the formation and development of interdisciplinary early-stage research partnerships between industry partners and academics from the disciplines covered by both AHRC and EPSRC.

We’ve compiled a list of over 1,000 potential collaborators from the UK briefing events. Take a look at the list below or visit the full version on Google Docs.

Find Partners

View the list of over 1,000 potential collaborators looking to build partnerships. You can search, filter and download the list online.

Request an Intro

Most of the potential collaborators can be contacted through their university page or via Linkedin. Need an intro? Send us an email with the person you’d like to contact with a short paragraph explaining why.

We operate a strictly opt-in process – we’ll forward your intro and ask the person to contact you directly.

Add / update details

If you’d like to add or amend your details to the list of potential collaborators, just fill out this short form and we’ll them updated as soon as possible.

Delegates by Location

In addition to the full list of collaborators, a city-by-city list is available from July’s UK briefing events in: Bristol, Glasgow, York, Manchester, Brighton, London and Webinar.

Call Themes



How can immersive experiences extend the access, interpretation and reach of memory-based institutions; museum, galleries, archives and collections?


What valuable new experiences can be created by the combination of immersive technology and place based services?


What new creative practices and audience experiences are enabled by immersive technology and how can this transform or extend models of performance?

Funded By


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